Sometimes we think that keyword research is for us to become the first place in search results. Also has been said that in books and courses, we must write for people, audience, and readers not browsers. Both views are correct and appropriate.
If you have not been not a first-place can prospects, people you want to reach read you?
When was the last time you looked past search results after the first 7th result in the search result? Or when did you look at the 2nd page? It will be difficult to remember that. Therefore we have a proverb - Where is the best place to hide a dead person? - On the 2nd page in Google SERP, because nobody will look there.
So, we write for people, also we must be in the first place so that people can see us. Finding us is must not difficult for people. In a word, everything is for humanity!
In order to both reach people and be in the first place, you need to determine what people are interested in and what they are looking for in this topic. For that firstly you must do yourself experience and put on the shoes of your audience. Unfortunately, it does not give you the correct result. Therefore, using tools to get accurate results will bring you much closer to the goal.
Let us become acquainted with those tools.
- Google - FREE
Maybe Google, which you use every day for the smallest things, can be your closest supporter in this regard. After all, it meets thousands of people during the day and listen to them. So, it knows well who wants what in what way. How we can use Google for research keywords?
When you write your first word of about you will write, sell, speak about a product or service to search browsers, Google gives suggestions to you for completion. It is Google's suggestion box. In there you can see how people search on the topic and you can adapt your theme to these.
Also, Google-related searches will be your helper I mentioned in the last blog post. There you can see people’s other searches and you can expand your blog and you can be a new thinker.
- Keyword Planner - FREE
For using a keyword planner you must have a Google ads account. Then you can switch to the tools section and you will find a keyword planner here. There you can see keywords’ monthly search volume, keyword difficulty, or competition in the desired language and territory.
The keyword competition you see here shows how competitive the ad placement is for that keyword. The higher the competition, the harder it is to rank first for that keyword. This indicator is also available in other tools. Maybe you can not see organic results for keyword competition. Here shown just the ad placement results. But you can see other tools with organic results. We will return to Google ads in other posts and we will also look at this tool in detail.
- QuestionDB - FREE
For using that tool write keyword to the relevant box and you see questions that users search in the keyword. These questions help you expand the theme, looking at another side to the theme. In the relevant space, you can change questions to keywords and can see them.
- Google Trends - FREE
Google Trends allows you to search keywords for desired location and time. Also, it is possible to search keywords for different categories (entertainment, art, beauty, and so on) and different search forms (foto, videos, and so on). The best part of this tool is that you can compare keywords.
- Ahrefs Keyword Generator - FREE+PAID
Through this tool, you can search keywords on different platforms. You can see results on the keywords on Google, Bing, Amazon, and Youtube.
For each keyword phrase, the Keyword Generator will show:
- Search volume;
- Keyword difficulty;
- When this result was last updated;
- A list of questions related to your search term.
You can use this tool unpaid with ease. But you have to prove you are not a robot while searching each keyword unless you do not create an account. For creating an account you must accept a subscription plan. In this time you can see all the results.
- SEMrush Keyword Magic Tool - FREE+PAID
When using this tool unpaid, you will see the followings data
- Monthly searches;
- The number of URLs displayed in organic search results for the given keyword;
- Competitiveness (competition among paid advertisers);
- Keyword difficulty (how difficult it would be to rank in Google's top 20).
You can only do 10 keyword research per day while you are using an unpaid version.
- Keyword Tool Dominator - FREE+PAID
With Dominator you can do keyword research on Google, Amazon, Bing, eBay, Youtube, and Walmart. It is valuable for multichannel marketers.
The free version of the tool is limited to 2 searches per day. For more searches, you need to buy a plan.
- Answer The Public - FREE+PAID
This tool is different from others. You also can see questions, long tail keywords, and answers in other tools. Using this tool you will see all these in one platform. You will see how people search related keywords using interrogative pronouns, prepositions, and comparisons.
The number of free searches is limited to 2 per day.
In the initial stage, you can do keyword research, do comparisons and get positive results via 0 payment. When you already have income, you can do more serious research by making appropriate payments to other instruments. Free tools can be just as effective if you match your research skills.
When you're just starting, don't start with high-demand, high-competition keywords. You're still a small fish, and a sudden plunge into the ocean can hurt your motivation, take your time, and set you back. Start from the lake so that you can gradually reach the river, the sea, and the ocean. First, you can get to the second, then the first page, and then the first ranks of search engines.
Note. When you look at these tools, you'll see a variety of terms. You can find those terms in a more explanatory form on our Instagram.